Reddit Marketing 2019 Strategy and Tips

Reddit Growth Hacking: Using Reddit as a Marketing Platform

Reddit Marketing Strategy for 2019

This is a recording of a talk “Reddit Growth Hacking” I gave about Reddit Marketing and Reddits Ads at Detroit Startup Week 2019 on Monday June 17th 2019.

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Additonal Talk Notes and Links

External tools, programs and extensions

RES – Reddit Enhancement Suite

  • community-driven unofficial browser extension for Reddit
  • Available for Google Chrome, Microsoft Edge, Mozilla Firefox, and Opera
  • Adds a lot of extra features to browsing Reddit

A bunch of stats websites

  • See top users, search users, and track users Karma overtime – just for fun, not too useful

  • See Subreddit subscriber numbers, growth, and activity

  • Best free User stat and post search
  • Can also track posts
  • Create visualizations like word clouds and interaction charts

Reddit Phrase and Keyword Tracking Tools

  • Free Keyword Tracking Tool
  • Limited in scope

  • Freemium Keyword Tracking Tool
  • Better than f5bot if you pay for it

  • Basic Phrase Tracking Campaigns
  • Too Expensive

Post Scheduler Tools (Recommend Cronnit)

  • FREE
  • Very easy to use

  • Expensive for what it is
  • Will recommend best posting time and x-post suggestions


later for reddit

Other Tools

  • Reddit data and tools for you to make whatever you want – need some coding or dev background of course!

  • Cool Subreddit where you can request stats on other subreddits and users

  • Let’s you know the best time to post on a specific subreddit

Reddit Pay Per Click Ads

  • Learn more about Reddit Ads and keep up with updates as they release

  • Purchase Reddit PPC Ads here

First off, there have been a ton of updates to Reddit PPC Ads this past year (and more in the past 2) – 

  • updated experience for creating Reddit Ads campaigns. 
    • Set the objective of your campaign
    • Organize your advertising with Ad Groups – instead of campaign jarble, lots more sectioning
  • Reddit Redesign – the website of Reddit got more modern and sleaker – and they put in more ads
      • Also goes along with mobile better
      • Promoted posts are now in feed
      • Still don’t see ads if you pay for Reddit gold
  • Can now target by device (mobile vs desktop), then more detailed (all mobile, Android, iOS)
  • Reddit profiles became much more important and a thing – will grow in importance over time, reddit is currently pushing the new follow user feature and expect that trend to continue
  • Introduced call to action buttons
  • They added in native video ads
  • Advertisers can now archive and delete campaigns, ad groups, and ads
  • ​NEW Conversion Pixel & Improved the attribution types and windows

Examples of Good Reddit Users:

Subreddit Examples:

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.


Copyright 2019 Hamel Consultancy LLC