Desktop is dead.
People are using their desktop and laptops less and less outside of work. With amazing smart phones and affordable tablets and the rise of voice search and in home smart technology, a dynamic website isn’t just a good idea, it’s a necessity.
A whopping 70% of All search happens on mobile vs 30% desktop, and that trend will keep increasing. In the future the only people using desktop search will be primarily centered around work and school.
Mobile First Web Crawling
In 2017, Google started ranking a few select websites on their “Mobile First” checklist for rankings. This means Google will rank your website on how it acts towards the mobile user and is grading your websit on its responsiveness and speed. Google will be grading all websites by end of 2018 in their new Mobile First algorithms.
That being said, they have already have been using mobile 3G network speed for testing for quite some time. This is to make sure that even with moderate internet speed your website loads in a timely fashion.
3 Quick Things to Check
If you have been around a while, your website might still be using some old mobile techniques. 3 items to check in on and make sure your website is ready for the mobile future are:
- Make sure you have a responsive website
- Make sure you no longer use mobile specific redirects
- Remove old mobile-specific pointer URLs – there should be one website usable for every device
To make a competitive, modern website you need one design that works on every platform and device. The user experience should be similar on all platforms, yet functionally and stylistically flexible for every device. Your site has to load fast on every device (as not to rely on old programming like Flash or mobile forwarding).
Another option (especially for those in the news industry) is AMP.
AMP - Accelerated Mobile Pages
Accelerated Mobile Pages (AMP) is a new, open source standard of code that Google and Bing are pushing for publishers to speed up mobile loading times. This coding is being pushed since it is ready to go on any device and loads fast. They prefer this over other responsive mobile designs, but it is currently mostly used by news organizations and larger blogs and companies. I would only recommend implementing AMP if your blog is highly competitive in your niche and you are trying to get a slight leg up.
Local Search is Key
With the push towards mobile first readiness, search engines have one thing in mind: Local
Local search optimization matters now more than ever before, with new geotracking, mobile and voice search impacting SEO and search algorithms.
Users are searching on the go and in the moment and looking for immediate gratification. Google wants to send their users to the websites that are most prepared for the future of the on the go, in the moment search. Are you prepared?